Have you ever wondered what the process of embroidering a uniform looks like? Perhaps you’re on the fence about whether you really need a branded uniform. Regardless of whether you’re a branding rookie or branding genius, it’s always fun to head behind the scenes and see how it’s done.

Recently, we followed the process of one business who took us through their new uniform, from shop to site. We were able to get an insight into the branding process from the perspective of a branding company and a business that are looking to reap the benefits that a branded uniform will bring.

Cann Doo Safety – The Branders

On embroidery

The team at Cann Doo Safety kindly let us behind the scenes to watch the branding process unfold. While we watched on, we spoke to Elise from the embroidery team about how businesses should approach logo embroidery and decide what they should put on each garment.

Syzmik: What’s something you wish businesses knew when it came down to designing what they wanted their logo to look like?

Elise: Shading is bad for embroidery because it doesn’t work like a colouring-in book. The machine works in stitches rather than in a shade, so screen-printing is probably a better option for those who want to shade. The small, fine print is also quite difficult to embroider – especially on polos – as it tends to get lost in the fabric.

S: Do you think logo placement is important on uniforms, and if so, is there an optimal location for placement?

E: Usually, they’re pretty straightforward. Placing your logo on the chest, back, or sleeve generally works the best for businesses. It is, however, a broad spectrum across every garment, and there are no issues with placement on anything – we can place it just about anywhere. The popular position is the left-hand chest with a large back logo too.

S: What should be considered when deciding whether to embroider or screen print?

E: The colours and shades in the logo are the most important thing to consider. If it runs into each other, printing is probably a better option. If colours are embroidered to overlap, they can become quite messy and often don’t look right.

On branding uniforms

Once the final garments were ready, we spoke to Cann Doo Safety’s Director, Steve Thompson, about his take on branded uniforms and why they were necessary for businesses.

Syzmik: Why do you think having a branded uniform is important?

Steve Thompson: Having a branded uniform is very important for advertising your business and getting recognised in the industry. It allows you to reach a wide range of people both on and off-site.

S: When it comes to designing a logo, what do you think is important?

ST: Having the right size, shape, and colours is something businesses should keep in mind. We may recommend screen printing over embroidery based on their colour choice.

S: What needs to be considered when deciding whether to screen print or embroider?

ST: Aside from the colours in your logo, the type of garment also plays a part in whether you’ll need to screen print or embroider.

S: Are there particular ‘no-go’s’ or things you can’t do with logos design?

ST: Businesses want to avoid having detail too fine that it won’t be possible to include on the final garment. Having lots of tiny writing or intricate detail may not come across as you’d hoped or may get lost in the garment.

Berryman Gardens – The Business

Landscaping company, Berryman Gardens, were our business looking to invest in branded uniforms for their company. Once the branding process was complete, we spoke to Berryman Gardens Founder Kurt Egan about why he wanted to invest in a branded uniform. As a tradie working in many public spaces and gardens, we wanted to know what he believed the benefits were from a business perspective.

Syzmik: For your business especially, why do you think it’s important to have a branded uniform?

Kurt Egan: It’s really good exposure if I’m working in a public place. People can simply read my logo, jump on the internet, and contact me.

S: What’s your favourite thing about having a branded uniform?

KE: Not having to worry about what I’m going to wear to work every day is a big time-saver. It also creates consistency for my business.

S: How do you think having a branded uniform impacts your business?

KE: Having a branded uniform is beneficial in getting new clients. People can read your logo and find out how to contact you.

S: When appropriately worn, do you believe that a uniform can elevate the look and feel of a business?

KE: Having a good quality, consistent uniform is important for the overall presentation of the business. It is very professional looking when everyone on the team is wearing the same shirt with the same logo on it.

S: What are some things that led you to want to invest in a branded uniform?

KE: I really wanted my company to have its own logo and be able to use that logo on all different things to promote the business. Wearing quality clothing with nice, clear branding that aligns with my field of work makes the business look more professional; therefore, potential clients may be more trusting with reaching out to you.

Since wearing the Syzmik clothing, finding something else that’s just as good has been challenging. I love waking up in the morning and knowing that my business will be well represented through the Syzmik garments and branding.

S: What do you think customers notice first when it comes to branded uniforms?

KE: Having clear text on a logo is probably one of the most important things, in my opinion. It allows people to read what your business is about and remember what they’ve read.

By following the embellishment process from both the embroidery team and the business’s point of view, we’ve been able to see how Syzmik garments go from shop to site and what they believe is most beneficial about having a branded uniform.

If you’re looking for the perfect garment to be embroidered, head into your closest stockist today.